During the last few events, UFC ring card announcer Bruce Buffer seemed to have changed his famous announcement of ‘It’s time’ to ‘It’s fight time’. This led to speculation in the media, (well maybe just on the UG), that Buffer was unable to use the phrase because of some existing copyright. Either way, fans were not happy with the change.
Good news is, this was just temporary and everything will go back to normal for the next event:
You know, the question has come up and it’s the last time you’ll hear me say it. Basically I was just trying out a couple things. I’m going through some marketing aspects and that’s really all I can tell you right now, I wanted to try something for marketing purposes.
But ‘It’s time’ is mine, we all know that. And basically that’s where it’s at. It’s all I can tell you.
