Brock & Fedor: 100 Most Powerful Athletes – Businessweek
#82 Fedor Emelianenko Power 100 rank: 82 Sport: Mixed martial arts Age: 33 Most recent notable achievement: World Alliance of…
#82 Fedor Emelianenko
Power 100 rank: 82
Sport: Mixed martial arts
Age: 33
Most recent notable achievement: World Alliance of MMA Heavyweight Champion
Earnings: NA
Key sponsors: None
Why he’s on the list: Mixed martial arts have become exceedingly popular among the young male demographic, and publications and web sites such as ESPN, Sherdog and Full Contact Fighter rate the Russian-born Emelianenko the best fighter of all time.
#96 Brock Lesnar
Power 100 rank: 96
Sport: UFC heavyweight fighter
Age: 32
Most recent notable achievement: UFC Heavyweight Champion
Earnings: NA
Key sponsors: Wildlife, Jack Links, Dymatize Nutrition
Why he’s on the list: The professional wrestler-turned-WWE showman, took a hiatus from wrestling in ’04-’05 to play football, only to return to fighting in the form of MMA. He is currently the UFC heavyweight champion and is an ideal fit for companies trying to get in touch with their tougher side.