Bad Boy CEO: Reebok deal ends ‘free ride’
Bad Boy CEO Robin Offner on the Reebok Deal: “So for the MMA companies we got a free ride. And free rides don’t last forever.”
Fighter reaction to the Reebok Deal has generally been negative. Companies paying fighters for logo placement on shirts and banners have been little heard from. However, Robin Offner, Bad Boy brand CEO, appeared recently on retired UFC fighter Chris Leben‘s Unfiltered MMA Radio and described it as a free ride.
“One of the things that a lot of people don’t realize, for a company like Bad Boy, we’re bigger than a lot of the other MMA companies,” began Offner, as transcribed by Adrian MacNair for MMAMania. “But, if you imagine what we got from UFC… I mean, let’s say we had a title fight and we have our guy who’s on Fox, for example, and we’ve got 25 minutes of fighting for five rounds. In between the rounds, before the fight, after the fight, 35 minutes of millions of eyes on Fox. How much would you pay for that? Imagine if you’re doing 30 second commercial blocks? So for the MMA companies we got a free ride. And free rides don’t last forever.”