Time Warner’s AOL Buys MMAFighting.com Sports Site (Update1)

AOL, the Internet unit being spun off from Time Warner Inc., bought martial-arts Web site MMAFighting.com, its third acquisition in a month to draw online advertisers. Terms weren’t disclosed.

MMAFighting.com, started in 2001, will have all the stories and multimedia covering so-called mixed martial arts now on AOL’s sports site, FanHouse.com, within the next few months, New York-based AOL said in a statement today.

AOL bought neighborhood news and event-publicity Web sites Going Inc. and Patch Media Corp. last month for less than $20 million to capitalize on local Internet advertising. AOL Chief Executive Officer Tim Armstrong has added niche publishing content as the Internet company prepares to separate from Time Warner by the end of the year.

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