Anderson Silva part of major campaign for new F2P strategy game
Plarium,a developer of mobile, social and web-based games with over 250 million users, recently released a free-to-play (F2P) strategy game called…
Plarium,a developer of mobile, social and web-based games with over 250 million users, recently released a free-to-play (F2P) strategy game called Throne: Kingdom at War. Their The Glory of Gaming campaign enlists UFC G.O.A.T. Anderson Silva, San Antonio Spurs Tony Parker, Washington Capitals’ Alexander Ovechkin, and Atletico Madrid’s Fernando Torres.
The theme of the campaign is to capture the excitement that players get from key moments in multiplayer competition.
Plarium’s mobile games are popular with today’s audience because competition across any medium is exciting and addicting, says Parker. Nothing beats the feeling of working with your teammates to win — whether you are playing basketball or playing a game on your phone.
The campaign will rollout in the U.S., UK, France, Russia, Spain, Italy, Germany and Canada and feature advertisements around a core theme of that feeling, representing key moments in multiplayer gaming where players achieve glory. The athletes will don medieval gear and weaponry to reflect the era Throne: Kingdom of War takes place.
The purpose of this campaign is to highlight the spectrum of emotions that players can experience in the game through our ability to give them the best opportunity to cooperate with each other, and exercise their desire to compete and achieve victory whether alone or with a team, says Roman Zhdanov, VP of Marketing at Plarium. We selected some of the best athletes across a variety of sports to convey this emotional lift that the game provides, because nearly everyone has seen the uplifting power of sports.
Throne: Kingdom at War is a massively multiplayer online (MMO) strategy game set in a fictional medieval world, where players fight to claim the ancient throne of the Kingdom of Amaria after the old King Gerhard’s passing. Players will build their own towns and armies consisting of Knights, Spearmen, Scouts, and more to bludgeon their way to power. Throne offers a gripping original story along with cutting-edge graphics, music and game mechanics to immerse players in a PvE and PvP experience.
