Earlier this afternoon, the t-shirt company turned MMA promoter, Affliction, kicked off its whirlwind media tour for Affliction: Trilogy from the Trump Towers in New York, New York.

It’s an appropriate name for the promotion’s third, and according to Vice President Tom Atencio, not final show. All the suits and t-shirts were in attendance for the formal announcement, from Atencio to Donald Trump to HDNet President Mark Cuban.

Naturally, several of the fighters slated to compete on the card, which is booked for the Honda Center in Anaheim, Calif., on Aug. 1, were also in the building. Main event participants Fedor The Last Emperor Emelianenko and Josh The Babyfaced Assassin Barnett, were situated near the podium. And Gegard Mousasi and Renato Babalu Sobral — the two men who will compete in the co-main event — were located nearby.

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