Ads for Strikeforce on CBS sell out
Even without the cachet of the world’s No. 1 heavyweight, commercial spots for CBS’s Saturday Night Fights broadcast of Strikeforce…
Even without the cachet of the world’s No. 1 heavyweight, commercial spots for CBS’s Saturday Night Fights broadcast of Strikeforce Nashville have completely sold out, according to Kelly Kahl, executive vice president for primetime programming for the network.
The more we do this, the more we find that advertisers are becoming increasingly interested, said Kahl, who noted that Saturday’s spots are booked heavy across the movies, DVDs, and video gaming genres. Every card makes it easier.
Kahl said the absence of Fedor Emelianenko, who anchored the network’s first Strikeforce broadcast last November, did not slow Saturday’s sales, which will also include commercials for men’s grooming products and automobiles. Under Armour, a performance sports apparel brand that employs UFC welterweight champion Georges St. Pierre as a spokesman, will also make its advertising debut on Saturday, said Kahl.
