Media rights, money and the industry behind the cage.
Twelve years after starting out in Huddersfield working men’s club territory, the London-based promotion lands a worldwide streaming home. Three events this year, starting August 23 at Indigo at The O2, with a former UFC fighter in the co-main and a £25,000 tournament running underneath.
The UFC boss says stacking two promotions nobody watches does not produce a rival. Jake Paul says his Netflix debut outdrew a UFC card. Both spoke on the same day, both picked the metrics that suit them, and the market has not voted yet.
